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Game Legal advises HYPR CARRY on investment from Nations Ventures

Sports, entertainment, and esports law firm, Game Legal, has advised Australian-based influencer merchandise and media company client, HYPR CARRY, on its recently announced investment from Nations Ventures, a venture capital fund majority-owned by We Are Nations and based in the USA.

Game Legal previously advised HYPR CARRY on its incorporation in 2020.

HYPR CARRY commenced operations with the intention of ‘transforming the world of influencer merchandise’. Since its inception, the firm’s roster includes the likes of Luminosity creator Fresh, Fortnite players X2 Twins, Joshdub and Mully, among others.

The investment ensures that the success of HYPR CARRY's influencer-focused business model can be replicated in the larger North American market as the funding will be used to help establish a wholly-owned US subsidiary, HYPR CARRY USA, LLC.

Aiden Hiko, Co-Founder of HYPR CARRY stated: “It had been an incredible launch year for the team and we were looking closely at how to continue the momentum into 2021. It was important for us to secure a partner that was beneficial to the vision of HYPR, but also strengthened our network for our influencers.

"Game Legal played a pivotal role in ensuring we understood exactly what our partnership with Nations Ventures would be. They guided us through the entire process, ensuring each stage was clearly understood before we progressed. This resulted in the partnership coming together seamlessly for all parties involved, which is exactly the right foot you want these types of deals to start off on."

Mat Jessep, Principal of Game Legal said: "The influencer space is booming as markets realise the value of the trust that social influencers have built up in their following, leveraging a form of social proof for brands' potential customers. The brilliant team at HYPR CARRY, whom I've worked with on other projects for several years, understand this better than most and have built an amazing business from their own authentic leadership in various sectors, including gaming.

"It's been my personal and professional pleasure to assist them and see HYPR CARRY grow and to move into the US market."

- ENDS -

For further information or interviews please contact:

Mat Jessep

Game Legal | Game Consulting

Phone: +61 409 766 155


About Game Legal | Game Consulting:

Game Legal offers comprehensive legal advice and counsel to organisations and investors in Sports, Esports and Pop Culture - Art, Gaming, Media, Tech, Internet, Brands & IP, Entertainment, TV, Music, Film, Art, & Fashion - as well as to Businesses and for new Start-Ups.

Beyond the legal advice, and no matter what field you play in, Game Consulting helps clients to get into and stay in the game with research, insights, strategy, planning, as well as development and execution of governance programs.

About Mat Jessep:

Mat Jessep is a commercial and corporate lawyer and business consultant with specialist skills and experience in Sports, Esports, Media, and Entertainment, acting for clients in Australia, North America, the UK, and Europe.

As a dedicated Sports lawyer, Mat has acted for National Sporting Organisations, State Sporting Organisations, sponsors, broadcasters, and leagues and event operators. Mat is a pioneer and leading lawyer and consultant in the fast-growing esports sector, acting for clients with interests in leagues and teams in Europe, North America, Australia, and Asia. In the media and entertainment industries, Mat has advised film producers, artists, authors, creatives, podcasters, streamers, and tech start-ups.

Mat is admitted in the Supreme Court of NSW and is on the roll of the High Court of Australia. He is also an active member of the US-based Sports Lawyers Association (SLA) and teaches as a Senior Fellow at the University of Melbourne Law School, a Lecturer at Victoria University’s College of Sport & Exercise Science, and as a casual academic at the University of Technology Sydney.

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