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Game Legal Sports Coffee catchup - Ep 4

This episode focuses on the issues faced by rights holders and sponsors, featuring Clare Stewart-Hunter (Gemba) and Emily Cheyne (Melbourne Rebels).

Emily and Clare provide us with a brilliant insight into the workings of sports sponsorships in a world without live sport, including taking us through:

- their differing roles working with sponsors and for rights holders

- the impact of COVID-19 on rights holders and sponsors

- how both sides are pivoting to manage the lack of content

- how sport sponsorships may look different, and the same, post-COVID-19

Listen / view here:

About the panel:

Clare Stewart-Hunter is the Head of Client Services at sports and entertainment agency, Gemba. In this role Clare is responsible for developing the go-to-market offer, building the client base, managing the team and day-to-day operations of the account management division. Now in her 8th year at Gemba, prior to this Clare spent time in major ad agencies, such as Publicis Mojo, Ogilvy & Mather, and Saatchi & Saatchi.

Emily Cheyne is the Partnerships Manager at Melbourne Rebels Super Rugby franchise. Emily has a passion for working with brands to achieve and exceed their ROO through the power of sports sponsorship. Prior to her current role at the Rebels, Emily was a sponsorships and events executive at the Wests Tigers in the NRL, and with Fairfax before that.







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