Emily and Clare provide us with a brilliant insight into the workings of sports sponsorships in a world without live sport, including taking us through:
- their differing roles working with sponsors and for rights holders
- the impact of COVID-19 on rights holders and sponsors
- how both sides are pivoting to manage the lack of content
- how sport sponsorships may look different, and the same, post-COVID-19
Listen / view here: https://www.wegotgame.com.au/podcasts
About the panel:
Clare Stewart-Hunter is the Head of Client Services at sports and entertainment agency, Gemba. In this role Clare is responsible for developing the go-to-market offer, building the client base, managing the team and day-to-day operations of the account management division. Now in her 8th year at Gemba, prior to this Clare spent time in major ad agencies, such as Publicis Mojo, Ogilvy & Mather, and Saatchi & Saatchi.
Emily Cheyne is the Partnerships Manager at Melbourne Rebels Super Rugby franchise. Emily has a passion for working with brands to achieve and exceed their ROO through the power of sports sponsorship. Prior to her current role at the Rebels, Emily was a sponsorships and events executive at the Wests Tigers in the NRL, and with Fairfax before that.