Media Release: New Year, New Name, Same Game

Updated: Jan 28, 2020

Media Release

Tuesday 14 January 2020

New Year, New Name, Same Game.

Sports, entertainment, and esports lawyer, Mat Jessep, has established a new firm, Game Legal, offering corporate and commercial legal advice, along with a sister business, Game Consulting, going beyond legal advice to deliver commercial and corporate governance services.

Leveraging off of more than 10 years’ experience as a lawyer and a career in marketing and brand management before that, Jessep has established Game Legal and Game Consulting to deliver focused legal, governance, and strategic commercial advice to clients involved in Sports, Esports, and Pop Culture - Gaming, Media, Tech, Internet, Brands & IP, Entertainment, TV, Music, Film, Art, & Fashion - as well as to Businesses and for new Start-Ups.

Though both new ventures, Game Legal and Game Consulting build off Jessep’s solid international track record and reputation in sports and entertainment, and are uniquely positioned in the sports, esports, and pop culture sectors as a niche provider of commercial, governance, and legal services.

Game Legal and Game Consulting operate from within the historic Sydney Cricket Ground (SCG) in the heart of Sydney’s sports and entertainment precinct of Moore Park. While predominantly Sydney-based, Jessep services clients all over Australia, as well as in North America, the UK, Europe, and Asia. Clients are offered services on a traditional time-based billing basis, though fixed fees and value-based pricing is preferred. Jessep also offers outsourced in-house counsel advice for clients with ongoing legal needs without the constant expense of a full-time employed resource.

Jessep said of the launch:

I’m excited and thankful to have this opportunity to continue to focus on my clients in the dynamic, unique, and fast-paced sports, esports, and pop culture sectors, offering greater focus, deep sector experience, real value, and additional commercial services and benefits.
“After an early career involving sports and entertainment operations and brand sponsorships, I’ve devoted the bulk of my legal career to the sports and entertainment sectors, and more recently to esports and gaming.
"As these sectors and my clients continue to grow, I look forward to building Game Legal and Game Consulting around my clients to offer better support and greater value to them and their stakeholders.”

It’s game on with Game Legal & Game ConsultingTM.

- ENDS -

For further information or interviews please contact:

Mat Jessep

Game Legal | Game Consulting


About Game Legal | Game Consulting:

Game Legal offers comprehensive legal advice and counsel to organisations and investors in Sports, Esports and Pop Culture - Gaming, Media, Tech, Internet, Brands & IP, Entertainment, TV, Music, Film, Art, & Fashion - as well as to Businesses and for new Start-Ups.

Beyond the legal advice, and no matter what field you play in, Game Consulting helps you to get into and stay in the game with research, insights, strategy, planning, and execution of your commercial and governance programs.

About Mat Jessep:

Mat Jessep is a commercial and corporate lawyer and business consultant with specialist skills and experience in Sports, Esports, Media, and Entertainment, acting for clients in Australia, North America, the UK, and Europe.

As a dedicated Sports lawyer, Mat has acted for National Sporting Organisations, State Sporting Organisations, sponsors, broadcasters, and leagues and event operators. Mat is a pioneer and leading lawyer and consultant in the fast-growing esports sector, acting for clients with interests in leagues and teams in Europe, North America, Australia, and Asia. In the media and entertainment industries, Mat has advised film producers, artists, authors, creatives, podcasters, streamers, and tech start-ups.

Mat is admitted in the Supreme Court of NSW and is on the roll of the High Court of Australia. He is also an active member of the US-based Sports Lawyers Association (SLA) and teaches as a Senior Fellow at the University of Melbourne Law School and as a casual academic at the University of Technology Sydney in the Law Faculty and Business School.

To find out more, go to

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