Sports

"Play by the rules, but be ferocious."
Phil Knight
 

Sports Law

We advise and assist on sports M&A, IP, sponsorships, media rights, capital raising, corporate, commercial transactions, contracts, governance, integrity, policy development, and other legal

issues.

 
Sports Law

We are sports law specialists, regularly advising clients on a range of corporate and commercial legal issues at play in their sector, including the following:

Sporting Bodies, Organisations, Associations & Leagues

  • Anti-doping Issues

  • Asset Sales

  • Branding & IP

  • Business Start ups, Incorporation, & Structuring

  • Capital Raising

  • Collective Bargaining Representation

  • Crisis Management & Mitigation

  • Disputes & Appeals

  • Employment Law

  • Endorsement Negotiations

  • Governance & Constitutional matters

  • Intellectual Property Rights Registration, Protection, & Management

  • Joint Ventures

  • Licensing & Merchandising

  • Media Rights Transactions

  • Mergers and Acquisitions

  • Player Contracts & Participation Agreements

  • Property Transactions

  • Sponsorships

  • Sports Integrity

  • Sports Marketing.

Sportspeople 

  • Agent Agreements & Laws of Agency

  • Anti-doping matters, hearings and appeals

  • Branding & IP

  • Business Opportunities & Structuring

  • Disputes & Appeals

  • Employment Law

  • Endorsement Opportunity Negotiations & Contracts

  • Intellectual Property Rights Registration, Protection, & Management

  • Licensing & Merchandising

  • Media Contracts

  • Personal Sponsorships

  • Player Contracts & Employment Codes

  • Property Transactions;

  • Restraint of Trade & Consumer Law

  • Sports Integrity

  • Sports Marketing & Business Issues.

 

Sports Agents & Athlete Managers

  • Agency and Laws Regulating Agent Conduct

  • Branding & IP

  • Business Opportunities & Structuring

  • Commercial Contracts & Agreements

  • Endorsement Opportunity Negotiations & Contracts

  • Intellectual Property Rights, Protection, & Management

  • Licensing & Merchandising

  • Media Agreements

  • Sponsorships

  • Player Contracts & Agreements

  • Property Transactions

  • Sale & Transfer of Business.

 

Rights Holders & Investors

  • Commercial Agreements

  • Investments

  • Joint Ventures

  • Licensing & Merchandising

  • Media Rights Negotiations & Transactions

  • Mergers & Acquisitions; and

  • Sports sponsorships – individual athletes, teams, and leagues.

 

 

Demonstrated Recent Experience

US-based private equity firm – sports M&A

Acting for a US ownership group on their investment into the 'Brisbane Bullets' National Basketball League (NBL) franchise from the NBL. (Work completed while employed at DWF Australia)

New South Wales Rugby League Ltd – general sports law

Advising the governing body of Rugby League in NSW & the ACT on various

tribunal, governance, competition, and privacy issues. I have acted as Judiciary

Counsel, re-drafted the standard Player Contracts, drafted the League’s ‘Working

with Children’ policy, incorporated a new district junior rugby league body, and

advised on an esports project. (Some work completed while employed at DWF Australia)

Basketball Australia – sports disputes

Advised the national governing body of basketball in Australia on submissions to

the international sporting federation, FIBA, in relation to charges resulting form the

‘Basket Brawl’ incident in a World Cup Qualifier game held in Manilla, Philippines

in July 2018. Charges included rule violations, player misconduct, and

integrity/bringing the game into disrepute. (Work completed while employed at DWF Australia)

State Sporting Organisations – tribunals, governance, and integrity

Acting as an independent tribunal president for Swimming NSW on a member

protection matter against a coach in regional NSW. Advising Hockey NSW on a

member protection matter on appeal regarding a regional club officer. Advising

Women’s’ Bowls NSW on governance, gender policies, and a member dispute.

 
Sports Consulting

We work in sports and understand the complimentary needs to manage integrity and the need to commercialise. We work with clients on commercial and integrity projects, including the following:

Sporting Bodies, Organisations, Associations & Leagues

  • Asset Sales

  • Business Strategy

  • Capital Raising

  • Collective Bargaining Representation

  • Commercialisation

  • Corporate Advisory

  • Crisis Management & Mitigation

  • Endorsement Negotiations

  • Fan Engagement

  • Grants & Funding

  • Governance Models

  • Integrity Reviews

  • Intellectual Property Rights Management

  • Licensing & Merchandising

  • Media Management

  • Media Rights Deals

  • Member Protection

  • Participation Strategies

  • Research

  • Risk Identification and Mitigation

  • Sponsorship Negotiations and Management

  • Sports Integrity Frameworks

  • Sports Marketing

  • Stakeholder Engagement

  • Technology Optimisation.

Sportspeople & Athletes

  • Agent Agreements & Laws of Agency

  • Anti-Doping Matters, Hearings, and Appeals

  • Business Opportunities & Structuring

  • Disputes & Appeals Strategy

  • Employment Issues

  • Endorsement Opportunity Negotiations & Contracts

  • Intellectual Property Rights Registration, Protection, & Management

  • Licensing & Merchandising

  • Media Contracts

  • Personal Sponsorships

  • Player Contracts & Employment Codes

  • Property Transactions

  • Restraint of Trade & Consumer Law

  • Sports Integrity

  • Sports Marketing & Business Issues.

Brands and Rights Holders

  • Business Strategy

  • Crisis Management & Mitigation

  • Endorsement Negotiations

  • Fan Engagement

  • Integrity Reviews

  • Intellectual Property Rights Management

  • Licensing & Merchandising

  • Media Management

  • Research

  • Risk Identification and Mitigation

  • Sponsorship Negotiations and Management

  • Sports Marketing

  • Stakeholder Engagement.

Demonstrated Experience

National Sporting Organisation

Consulting to a NSO on a research project in relation to their IP Licensing strategy.

Athletes

Acting for individual athletes as a Player Manager and Athlete Representative on playing opportunities, player contracts, brand sponsorships and endorsements, and deal negotiations.

Brands and Rights Holders

Brand and Product Management experience working in global brands in the tourism and hospitality, logistics, and automotive sectors on sports sponsorships and athlete endorsements. 

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