Our Game Plan

Our Game Plan is quite simple - we work to help you succeed.


We work for organisations and investors in Sports, Esports and Pop Culture - Gaming, Media, Tech, Internet, Brands & IP, Entertainment, TV, Music, Film, Art, & Fashion - as well as to Businesses and for new Start-Ups.

We deliver:

  • Corporate & Commercial Legal Advice & Counsel.

  • Governance, Integrity, & Ethics Reviews & Reports.

  • Commercial Research, Insights, Strategy, Planning, & Execution.


Leveraging off of more than 10 years’ experience as a lawyer and a career in marketing and brand management before that, Mat Jessep has established Game Legal and Game Consulting to deliver focused legal, governance, and strategic commercial advice to clients involved in Sports, Esports, and Pop Culture, as well as to Businesses and for new Start-Ups.


Though both new ventures, Game Legal and Game Consulting build off Jessep’s solid international track record and reputation in sports and entertainment, and are uniquely positioned in the sports, esports, and pop culture sectors as a niche provider of commercial, governance, and legal services.

The Team:

As a dedicated Sports lawyer, Jessep has acted for National Sporting Organisations, State Sporting Organisations, sponsors, broadcasters, and leagues and event operators. Jessep is a pioneer and leading lawyer and consultant in the fast-growing esports sector, acting for clients with interests in leagues and teams in Europe, North America, Australia, and Asia.  In the media and entertainment industries, Jessep has advised film producers, artists, authors, creatives, podcasters, streamers, and tech start-ups.



Game Legal and Game Consulting operate from within the historic Sydney Cricket Ground (SCG) in the heart of Sydney’s sports and entertainment precinct of Moore Park. While predominantly Sydney-based, Jessep services clients all over Australia, as well as in North America, the UK, Europe, and Asia.


How we work:

Clients are offered services on a traditional time-based billing basis, though fixed fees and value-based pricing is preferred. 


We also offer The Bench - outsourced in-house counsel advice for clients with ongoing legal needs without the constant expense of a full-time employed resource, saving headcount and giving clients cost certainty and value in their external legal spend.

Our most popular services can be booked directly online via the Game Time booking page. 


Game On:

Jessep said of the launch:  “I’m excited and thankful to have this opportunity to continue to focus on my clients in the dynamic, unique, and fast-paced sports, esports, and pop culture sectors, offering greater focus, deep sector experience, real value, and additional commercial services and benefits.


“After an early career involving sports and entertainment operations and brand sponsorships, I’ve devoted the bulk of my legal career to the sports and entertainment sectors, and more recently to esports and gaming.


"As these sectors and my clients continue to grow, I look forward to building Game Legal and Game Consulting around my clients to offer better support and greater value to them and their stakeholders.”


We Got Game.

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